When companies are working to solve their ‘digital problem,' just investing in tools isn’t a substitute for strong leadership.
For any business to future-proof itself, its executive team needs to raise their digital IQ. Before signing up for new impressive tools, think carefully about what you’re trying to achieve. Start with a blank sheet of paper, when you’re clear on what you’re trying to do, let the technology experts show you various ways to get there.
Even if you're not super-savvy in technology, you can lead well as long as you are clear on what a great outcome looks like.