Scale by doing things that don't scale
The only way for a business to scale, is to first do things that don’t scale at all. So if you're an entrepreneur just starting out; stop thinking big, and start thinking small. Hand serve your customers and win them over, one by one.
Brian Chesky, Co-Founder & CEO of Airbnb, discuss with Reid Hoffman in a Masters of Scale interview how it applied to their business early on.