Make work meaningful
There is a well-known story about a cleaner at NASA who, when asked by JFK what his job was, responded
I’m helping to put a man on the moon.
The point of the story is that any job can be seen as meaningful with the right attitude and under great leadership. Leaders that inspire purpose and meaning in work tend to:
1) Be curious and look for their teams to come up with ideas.
2) Challenge people to grow.
3) Hire people whose values align with the organization's; 4) trust their teams and give them room to experiment.